Blog
Notes on getting clothing found in Google search, in AI answers and in ads. Written from the product side.
,SEO
How to write denim product descriptions that rank
The fabric facts denim buyers search for, where they belong on a product page, and why your techpack is the best SEO brief you already own.
,Google Ads
Google Shopping for clothing: stop paying for broken sizes
Why clothing brands lose money in Shopping campaigns on sizes they cannot sell, countries they cannot ship to, and feed titles that hide the product.
,SEO
Why your Shopify store has five URLs for every product
Collection paths, variant parameters, tag filters and duplicate colourways. How Shopify apparel stores multiply their own pages, and what to fix first.
Tell me what you are selling and where.
Send the store URL and the markets you want to grow in. I will reply with what I would look at first.
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