Fix the tracking first
If the account cannot tell a sale from a click, every other decision is a guess. Before touching a keyword, I make sure every order is recorded against the search that brought it.
Google Ads for fashion brands
Google Search campaigns for clothing brands, whether you already spend on Google or are about to start. It starts with an audit of where the money goes.
Book a consultationThe spend goes out. The orders do not come back.
Impressions look healthy. Clicks look fine. Then you check the actual orders against the actual spend and the maths does not work. Nobody can tell you which campaign is losing money, because the tracking has been reporting the wrong thing since it was set up.
It usually comes down to two things. Tracking that counts the wrong thing, or nothing at all, and budget spent on searches from people who were never going to buy.
What I do about it
Buy the searches that mean buying
Keywords rebuilt around intent, with a negative list to stop paying for browsers. For a clothing brand that means searches that name the product, the fit or the fabric, not loose browsing terms.
One product, one ad group, one landing page
Each product line gets its own ad group, its own ads and a landing page that matches the search, built for phones.
Check it daily, move the money
Search terms reviewed, ad copy tested, weak keywords paused and budget moved to what converts.
What the fabric side adds
Choosing keywords for a clothing brand means choosing product words: fibre, weight, fit, wash. I spent seven years writing those specs for brands like H&M and Zara, so I can tell a term buyers use from mill jargon nobody searches.
Two accounts, before and after
Both are local service businesses in the US. I have not yet run Google Ads for a clothing brand. What transfers is the method: tracking first, then intent, then structure.
Photo booth rental, Chicago
Car wash and auto detailing, US
How the work runs
Audit
Account structure, tracking accuracy and wasted spend by search term.
Rebuild
Tracking, keywords, negative lists, ad groups and landing pages, verified before any budget increase.
Run
Search terms reviewed, ad copy tested, weak keywords paused and budget moved to what converts.
Report
A live Looker Studio dashboard showing spend, conversions, cost per conversion, and return on ad spend. No monthly PDF you have to chase.
Questions
What results have you had?
Two Google Search accounts for US local service businesses, a photo booth rental company and a car wash. One I built from scratch, the other I rebuilt from a paused account. Both now bring steady leads at a far lower cost per lead. The screenshots are above and the full numbers are in the case studies. Neither is a clothing brand. I am telling you that rather than letting you assume otherwise.
What budget do I need?
There is no minimum. I have managed accounts spending three to four thousand dollars a month. With a smaller budget, I will tell you honestly whether Google Ads or organic search is the better place to start.
Do you run Shopping campaigns?
Not yet. My Ads work so far is Search. If Shopping is most of your spend, you need someone who has run it at scale, and I will say so on the call.
Do you run Meta and TikTok too?
No. Google Search only. There are people who are better at paid social than I am, and I would rather tell you that than take the budget.
Can you work alongside my current agency?
Yes, and sometimes an audit is all you need. If the account is fundamentally sound I will say so.
Show me the account and I will find the leak.
Send read access and the markets you ship to. I will come back with where the money is going.
Book a consultation