Rebuilding a paused Google Ads account

The problem

The owner had paused the account. Each conversion cost $299 and very few came in. Keywords were far too broad, ad groups were loosely built, the essential ad extensions were missing, and there was no conversion tracking, so there was no way to tell which clicks produced a booking.

What I did

I rebuilt the account from the tracking up.

• Set up conversion tracking for form submissions and phone calls.
• Redid the keyword research and removed broad and irrelevant terms.
• Organised tightly themed ad groups, each with ad copy written for its service.
• Added sitelink, callout, structured snippet and location extensions to reach people searching nearby.
• Kept refining bids, targeting and ad copy regularly after launch.

What happened

Within 30 days, cost per conversion fell 93 percent to $20.95.

Over seven months the account ran 837 conversions at roughly 500 percent return on ad spend, and the owner kept Google Ads as a channel.

Why it is here

A clothing brand without conversion tracking has the same blind spot. It can see what it spends, not which clicks became orders. Tracking is the first thing I check in any account.