Seven years making fabric for global brands including H&M, Zara and American Eagle. Five years getting e-commerce and B2B tech companies found on Google, in AI answers and in ads. Fashion brands get both.
A clothing brand's search problem is half product, half marketing. Agencies know the marketing. Mills know the product. I have done both jobs.
I developed around 200 fabrics a year for brands including H&M, Zara, Mango, Tommy Hilfiger and American Eagle. I know what a 3x1 twill is, why the finishing route matters, and which trims make a sustainability claim true.
SEO, Google Ads and automation since 2021, for e-commerce, local service and B2B tech companies. For Hysab Kytab, a personal finance product, Google's AI answer names it beside the national banks.
A bamboo babywear brand on Shopify, selling in the UAE. When I started in June 2026, Google could see 21% of the store and almost every visit came from people typing the brand name. Five months later:
TOG is a fabric measure, the thermal resistance of a textile. I wrote the guide that explains which TOG a baby needs in an air-conditioned UAE bedroom. Two weeks later Google's AI was answering parents in its words. The product knowledge got it quoted. The SEO got it found.
Read the Atlas and Maya case studyAtlas and Maya is the first brand where both careers apply. The method behind it was built over five years on other products: a fintech product, an online store, service businesses in the US and a B2B group of six companies. Different products, the same problems a clothing brand has.
A personal finance product cited in Google's AI answer beside the national banks. A sensory kit store with three pages in one AI Overview.
One Google Ads account built from scratch, one rebuilt, from $227 and $299 a conversion to $23 and $20.95.
A dashboard for six business units that updates itself, replacing days of monthly exports.
Hysab Kytab
SEO and AI answers
Photo booth rental company, Chicago
Google Ads
Car wash and auto detailing, US
Google Ads
Happy Hands World, Lakeland, Florida
E-commerce SEO
Pixel Perfect Booths, Chicago
Local SEO
Jaffer Business Systems
Marketing automation
Your product pages are competing with a thousand near-identical ones. Structure, copy, and technical work that separates yours, in Google and in the AI answers above it.
How it works
Search campaigns rebuilt around tracking and the searches that actually buy.
How it works
Your numbers live in five tools and someone rebuilds the report every month. One dashboard that keeps itself up to date, for e-commerce and B2B teams.
How it works
Mills shortlisted from my network in Pakistan, samples checked in Karachi against your spec, and only the ones worth approving sent on to you.
How it works
Denim first, search alongside it from 2021, then search full time.
2017
Fabric development for European and US brands, around 200 fabrics a year.
2021
Taught myself design, then SEO and Google Ads, alongside the day job.
2022
Built a sustainable denim brand from fabric concept to story, social and website.
2025
First international customer, a bank in Bahrain, won through the website.
2026
Marketing automation, lead generation and the launch of JBS AI.
Now
Both careers in one job. Atlas and Maya, a babywear brand, was the first.
Send the store URL and the markets you want to grow in. I will reply with what I would look at first.
Book a consultationI use Google Analytics to see which pages are useful. Is that all right?