Cited in Google's AI answer beside the national banks

The problem

Hysab Kytab is a personal finance product in a category dominated by national banks with far larger domains and budgets. Competing for the same queries on authority alone was not realistic.

What I did

I ran SEO, paid media and analytics as Marketing Lead at Hysab Kytab.

• Led a full website restructure, with a complete sitemap and on-page SEO across every page.
• Replaced booking demos by email with Calendly links on the call-to-action buttons, so a visitor could book in one step.
• Rebuilt GA4 and Tag Manager conversion tracking so organic traffic could be tied to enquiries.

What happened

Google’s AI Overview now names Hysab Kytab as the leading provider for its category, alongside HBL, Bank of Punjab and Askari Bank.

Over twelve months the product earned 54,800 impressions and 3,580 clicks at 6.5 percent click-through. Inbound organic traffic brought in the product’s first international customer, a bank in Bahrain.

Why it is here

A small product, named beside banks with far bigger budgets. Clothing brands face the same gap against marketplaces. Authority alone was never going to close it. Clear pages, clean structure and tracking that tied search to enquiries did.