From denim R&D to search
Seven years in denim R&D, then five in SEO, Google Ads and marketing automation. Open to consulting projects and full-time roles, remote or with relocation.
Seven years in denim
I spent seven years in denim R&D at AGI Denim, one of Pakistan's largest denim manufacturers, developing fabrics and collections for global brands. Somewhere around year three, a question started nagging at me: what if I do this for the rest of my career? It didn't push me out overnight. It just kept revolving in my head until, in 2021, I decided to learn something new, something I could still connect back to denim.
I was lucky in one respect. I worked under denim consultants from America, Turkey and Italy, and they taught me how brands actually sell. I watched them build trend presentations and storyboards, and I saw that the product was never really the product. The story around it was. That fascinated me, so I started following those brands' social channels to see how they did it.
Learning to tell the story
Later that year, a friend mentioned there were platforms where you could sell your services and get paid. That was the turning point. I went deep, watched a lot of videos, and started selling social media posts, presentations, posters and brochure designs on Fiverr. I taught myself Canva and learned to build almost any digital asset with it. I still remember how it felt to land my first order.
Every review those clients left was five stars, from the United States, the UAE, Singapore and the Netherlands.
“Very fast to respond, asked clear questions, communicated often, and improved design several times. Very high quality work.”
Fiverr client, United States
“Professional, responsive, helpful and really willing to offer creative solutions.”
Fiverr client, United States
“Very talented and creative. Maaz always goes above and beyond.”
Fiverr client, United States
Telling a fabric's story myself
In 2022 I moved to Sustain Denim, a sustainable denim brand started in-house by Artistic Apparels. For the first time the story was mine to tell as well as the fabric. I developed four fabric concepts, specified every trim down to the thread and the hang tag, and built the brand around them: the strategy deck, a concept website and the social posts. Every product page carried its composition, impact figures and a product journey, so a buyer who cared could check.
Sustain Denim never launched. The fabrics, trims, website and posts were ready, but the company's financial issues stopped it before release.See the Sustain Denim work.
Instagram posts I designed for Sustain Denim, with the Canva skills from the Fiverr years.
Into search
Alongside all this, the freelance side kept growing. When the design niche got saturated, I moved into affiliate marketing, built my own website and wrote around 100 blogs. Ranking those blogs is what pulled me into SEO, where I learned the foundations properly. From there I added Google Ads.
Into B2B tech
In January 2025 I joined Hysab Kytab as Marketing Lead. It is a personal finance product sold to banks, in a category dominated by banks with far bigger budgets. I rebuilt the website and its SEO, and the product's first international customer, a bank in Bahrain, came in through that website. Google's AI answer now names Hysab Kytab beside the national banks.
A year later I moved to the marketing team at Jaffer Business Systems, Hysab Kytab's parent company, which runs six business units. The monthly dashboard took the team days to build, so Iautomated it with Claude Code. Today I work on SEO, marketing campaigns, lead generation through LinkedIn Sales Navigator, and the launch of JBS AI, the group's new division for custom AI solutions, IP and partnerships.
Where the two meet
Today I work across Google Ads, SEO and marketing automation built with Claude, and I still consult on fabric development and denim supply chain. The two halves of my career turned out to be one skill: understanding a product deeply enough to sell it honestly.
Atlas and Maya, a bamboo babywear brand, is the first project where both careers apply at once. Read the case study.
The full work history, brand by brand, is on my resume.
Tell me what you are selling and where.
Send the store URL and the markets you want to grow in. I will reply with what I would look at first.
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