Top three in the Chicago map pack
Local SEO and funnel analysis for Pixel Perfect Booths in Chicago. Top three in the Google Maps local pack, plus AI answer placements.
- Client
- Pixel Perfect Booths, Chicago
- Scope
- Local SEO and funnel analysis
- Period
- Six months
- Result
- Top three local pack, AI Overview placement, 91,200 impressions
The problem
Local service searches are decided in the map pack. If a business is not in the top three, most searchers never see it. Pixel Perfect Booths was sitting around 10th to 15th.
What I did
- Built location-specific pages for the areas the business serves.
- Set a local keyword strategy and rewrote the on-page content around it.
- Wrote wedding event blog posts for the searches couples make while planning.
- Structured the pages so Google’s AI answers could quote them.
- Traced the lead funnel in GA4. Of 919 form starts, only 506 were submitted, and the CRM booking widget blocked the Google click ID, so Google Ads could not learn which clicks became bookings.
What happened
Pixel Perfect Booths reached the top three in the Google Maps local pack for its core query and is recommended in Google’s AI answers for 360 video booths. Over six months the site earned 91,200 impressions.
Why it is here
For an online store the funnel finding matters most. A booking or checkout tool that hides the click from Google leaves the ads bidding blind. Any store that hands checkout to a third-party tool should check the same thing.
The evidence
Why leads were not becoming bookings
Traffic was not the only problem. I traced the funnel in GA4 and found where people dropped off, and why Google Ads could not learn from real bookings.
Want the same result? See how I work on SEO, or tell me about your business.
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